Category: Digital Marketing

When it comes to creating an effective website for your business, content is king. So, you’ve filled your site with an abundance of well-written articles, product descriptions, blog posts, and more information about your business, but something still seems off, and your site looks plain when compared to your competitors. What you need is imagery [...] KEEP READING

Google Reviews and Star Ratings The way users in Google search results perceive your business can make or break your SEO efforts. A site with an optimized title tag and meta description is much more likely to be clicked on; however, this can be taken a step farther to entice users better to visit your [...] KEEP READING

For many years, YouTube has been a social media destination for hobbyists of all kinds, providing an enjoyable way to share and collaborate with those with similar interests. Recently, small and large businesses alike have discovered the power of YouTube, and the potential it offers for connecting with existing and potential customers. For firearms enthusiasts, [...] KEEP READING

Facebook has fully embraced its Manifest Destiny, and it’s clear that no digital competitor is safe. YouTube better start sleeping with one eye open — The Zuck is coming. What is Facebook Watch All About? On Tuesday, Facebook announced the expansion of their Watch platform, extending their revenue-generating tools for video to a wider range of [...] KEEP READING

As the world of digital marketing grows larger and more powerful every day, odds are that you’ve heard about the concept of native ads. Whether your business is brand new or well-established, changing the way you think about marketing can have a measurable effect on your footprint in the market – and one of the [...] KEEP READING

As the leaders of the social media world battle it out, LinkedIn is rising to the top when it comes to B2B brands and their marketing needs. If you’re considering your options for your brand approach to B2B, LinkedIn should be at the top of your list. Surprised? Many people think of LinkedIn as a [...] KEEP READING

We tend to think about spring cleaning as being an activity left for our homes and maybe offices. But have you considered that spring cleaning also needs to be done to your digital presence and footprint? We’ll walk you through the four parts of cleaning up your online life. Clean Devices This is a cleaning [...] KEEP READING

The digital landscape has been a ramping up with almost monthly changes in how we market online since at least the late 1990s. Innovation is at an all-time high which means as business owners, advertisers and marketers have to stay ahead of the curve and on top of trends. This year, in particular, sees some [...] KEEP READING

The Super Bowl is almost here and, as always, marketers are rushing about, trying to figure out how they’re going to get a piece of the action without plunking down $5-million for a 30-second TV spot. It’s no mystery that using Super Bowl imagery and language is off limits. Occasionally, however, we’re presented with some [...] KEEP READING

Landing pages are important for any website because they are a visitor’s first impression of the business itself. Having a great landing page is the difference between engaging a visitor or driving them away. But landing pages also play an important role in getting a visitor to your site in the first place. This is [...] KEEP READING